Digital marketing and analytics concentration
The digital marketing and analytics concentration is designed to prepare marketing students for the future of marketing. Developed in coordination with industry experts, this concentration focuses on the topics that employers care about most. Three new elective courses are being offered, giving students the option to choose any two of the following courses: Social Media Marketing, Search Engine Marketing and Optimization, and Media Planning in the Digital Age.
Students will learn a strong foundation of skills necessary to succeed in this hyper-competitive job market. They will develop a deep analytical mindset while understanding how to connect digital marketing strategies to broader business goals. These are critical for success in positions such as Digital Marketing Specialist, Social Media Coordinator, and Content Creator.
Review the Digital Marketing and Analytics concentration core and elective courses in the WSU Bulletin.
Download the completion plan for the year you enrolled:
