Mission and Vision
Our mission is to achieve excellence in business education, research, and service by adapting to the needs of a dynamic, globally-competitive business environment.
Aspiration and Vision
The School aspires to establish itself as one of the top business schools in the nation as reflected in the published national rankings (e.g., Business Week, U.S. News and World Report, etc.), indicating favorable student evaluations and recruiter perceptions of the undergraduate and M.B.A. programs, and the scholarly achievements of the faculty. The School strives to achieve a positive reputation for contributions to knowledge development, for the role it plays in the economic prosperity of the region, and for becoming a school of choice - one which prospective students see as providing a pathway to academic and professional achievement.
We identified three overarching goals which will move the school forward and fulfill our aspiration of being one of the top U.S. business schools.
- BASIC AND APPLIED RESEARCH: Encourage and enhance basic and applied research activities that result in high-impact scholarly and applied publications, funded research grants and contracts, and enhancement of the academic curriculum.
- STUDENT SUCCESS: Develop career-ready graduates (whether at the baccalaureate, masters, or doctoral level), who are competitive in the global marketplace as a result of an educational experience combining academic excellence, real-world business experiences, and innovative technology.
- BUSINESS ENGAGEMENT: Engage with the surrounding business community to enable the School of Business Administration to become a partner of choice in a multi-pronged relationship focused on collaborative research, executive education, research and development contracts, and workforce preparation.
These goals reflect an analysis of the competitive environment, current funding situation, the needs of stakeholders, and AACSB International accreditation guidelines.
Complete Strategic Plan
Strategic Plan 2013-2018 (pdf, 687kb)
Past Strategic Plans
Strategic Plan 2007 (pdf, 103kb)
Strategic Plan 1998 (pdf, 738kb)