Wayne State University

Aim Higher

Marketing Ph.D. Track

The Wayne State marketing Ph.D. track prepares students to become marketing faculty members at major research universities.

With a quantitative, global focus, the marketing track focuses heavily on consumer behavior and examines it through a comprehensive, research-based lens.

Below are the curriculum and graduation requirements for the marketing track of the Ph.D. program. If you need more information, please contact program advisor.

Marketing Track Class Profile

Our marketing students began the program with a 646 average GMAT score.

Program Advisor

Dr. Abe Biswas

Marketing Ph.D. Program Advisor

a.biswas@wayne.edu

 

 

 

 

 

Curriculum Requirements

The Ph.D. in Business Administration requires a minimum of 90 credit hours beyond the baccalaureate degree. The division of these credits is as follows:

Master's Level Courses (7000 level)

These courses form the business core of the program and provide a cross-section of business operations, ethics and strategy.

All courses are three credits. Details are available by clicking each course link. At least 15 credits are required.

Students can transfer 15 master's level credits to their doctoral plan of work.

BA 7000  Managerial Accounting

BA 7020  Corporate Financial Management

BA 7040  Managing Organizational Behavior

BA 7050  Marketing Strategy

BA 7070  Social Perspectives on the Business Enterprise

Marketing Courses

The courses below form the doctoral core for the marketing track. These courses establish the high-level knowledge base required of Ph.D. students.

Each course is three credits unless noted.  Course details are available by clicking each course link. At least 13 credits are required.

BA 8777  Professional Development (1-3 credits)

BA 8050  Seminar in Marketing Theory

BA 8054  Seminar in Marketing Strategy

BA 8056  Special Topics Seminar in Marketing

BA 8058  Advanced Topics in Consumer Behavior

BA 8900  Development of Effective Research Programs in Business

Quantitative Methods

The courses below form the quantitative emphasis of the marketing track. These courses establish the high-level quantitative base required of Ph.D. students. 

Each course is four credits unless noted.  Course details are available by clicking each course link. At least 11 credits are required.

Marketing track students enroll in quantitative analysis courses offered by the Department of Psychology.

PSY 7150  Quantitative Methods in Psychology I

PSY 7160  Quantitative Methods in Psychology II

PSY 8150  Multivariate Analysis in Psychology (three credits)

PSY 8160  Advanced Experimental Design (three credits)

Minor and Elective Courses

To satisfy the minor requirement, students enroll in at least six credits outside the School of Business Administration that support their Ph.D. track and area of interest.

In addition, a minimum of 15 credits in elective courses are also required.

Dissertation Research and Preparation

 

The Ph.D. program requires the submission and defense of a dissertation, based on the student’s original research.

 

During its preparation, the student registers for BA 9991 - BA 9994  Dissertation Research and Direction I – IV (7.5 credits each semester, 30 credits total).

 

Graduation Requirements

 

All coursework must be completed in accordance with the regulations of the Graduate School and the business school.

 

Students enroll on a full-time basis and must complete the program within seven years of admission.

Marketing - PhD. - Group Shot
Ph.D. Handbook - Marketing Page
Ph.D. FAQ - Marketing Page