Wayne State University

Aim Higher

Advertising/Marketing Communications Four-Year Completion Plan

The following is an example only.  Please contact an advisor to develop your personal degree completion plan.

Notes:

English and math placement exams should be completed prior to first semester.

*Students may place below ENG 1020 and above or below MAT 1500, depending on placement results. Please call 313-577-3400 or click here to schedule the placement exam.

All students are required to have a minimum 2.50 grade point average and 54 semester hours to enroll in 3000 level or higher business school core and major courses.

Freshman Year
First Semester (15 credits) Second Semester (15 credits)
BA 1010 (CT)
Critical Thinking for Consumer Decisions  (3cr)
- Fulfills Critical Thinking requirement                           
ECO 2020 (SS)
Principles of Macroeconomics (3-4cr)

- min 2.0/C grade
BA 2020
Introduction to Business (3cr)
* ENG 1020 (BC)
Introduction to College Writing (3cr)

- min 2.0/C grade
- Fulfills Basic Composition Competency
requirement
- Pre-req: English placement, ACT score or ENG 1010
COM 1010 (OC)
Oral Communication (3cr)

- Fulfills Oral Communication Competency requirement
* MAT 1500 :
College Algebra for the Social & Management Sciences (3cr)

- min 2.0/C grade
- Pre-req: Math Placement, ACT score or MAT 0995/ 1050
ECO 2010 (SS)
Principles of Microeconomics (3-4cr)

- min 2.0/C grade
- Each fulfills Social Sciences requirement
 
MGT 2530:
Management of Organizational Behavior (3cr)
- Pre-req: PSY 1010 or 1020
PSY 1010 or 1020 (LS):
Introduction to Psychology (3-4cr)
-Fulfills Life Science requirement
PHI 1120 (PL):
Professional Ethics (3cr)
- Fulfills Philosophy and Letters requirement

Spring / Summer Semester: Catch up on missed classes

Sophomore Year
Third Semester (15 credits) Fourth Semester (15 credits)

ACC 3010:
Introduction to Financial Accounting (3cr)

- min 2.0/C grade
- Pre-req: MAT 1500 or 1800

ACC 3020:
Introduction to Managerial Accounting (3cr)

- min 2.0/C grade
- Pre-req: MAT 1500 or 1800, ACC 3010, ECO 2010

BA 2300:
Quantitiative Methods I: Probability & Statistics (3cr)

- min 2.0/C grade
- Pre-req: MAT 1500 or 1800

COM 3300 (WI):
Business and Professional Presentations (3cr)

- Fulfills Writing Intensive Competency requirement
- Pre-req: COM 1010, ENG 3010

ENG 3010 (IC):
Intermediate Writing (3cr)

- min 2.0/C grade
- Fulfills Intermediate Composition Competency requirement
- Pre-req: ENG 1020

FIN 3290:
Business Finance (3cr)
- Pre-req: MAT 1500 or 1800, ACC 3010, ECO 2010
And select ONE of the following courses:
- Each fulfills Historical Studies requirement

HIS 1400 (HS):
The World Since 1945 (3cr)
 
HIS 1995 (HS):
Society & Economic Transition (3cr)
 
 
GSC 3600:
Operations and Supply Chain Management (3cr)
And select ONE of the following courses:
- Each fulfills Visual and Performing Arts requirement

ENG 2450 (VP):
Introduction to Film (4cr)
 
DNC 2000 (VP):
Introduction to World Dance (4cr)
 
MUH 1340 (VP):
Music Appreciation: World Music (3cr)

 

MKT 2300:
Marketing Management (3cr)

-Pre-req: ECO 2010

Spring / Summer Semester: Catch up on missed classes

Junior Year
Fifth Semester (15 credits) Sixth Semester (16 credits)

MKT 5450:
Consumer Behavior (3cr)

- Pre-req: MKT 2300

MKT 5410:
Marketing Research & Analysis (3cr)

- Pre-req: BA 3400, MKT 2300

BA 3400:
Quantitative Methods II: Statistical Methods (3cr)

- Pre-req: BA 2300

MKT 5490:
Principles of Advertising (3cr)
Elective (3cr)
Elective (3cr)
BLW 2510:
Business Law (3cr)
- Pre-req: BA 2020
And select ONE of the following courses:
- Each fulfills Physical Science requirement
** Must be taken with lab if PSY 1020 taken for Life Science

AST 2010 & 2011 (PS):
Descriptive Anatomy (4cr)
 
CHM 1000 (PS):
Chemistry and Your World (4cr)
 
PHY 1020 (PS):
Conceptual Physics: The Basic Science (4cr)
 
GEL 1010 (PS):
Geology: The Science of the Earth (4cr)

ISM 3630:
Business Information Systems (3cr)

- Pre-req: MAT 1500 or 1800

MKT Major Elective:
See Plan of Work (3cr)
- Pre-req: varies per course
or
Internship in your major (3cr)
- Pre-req: Junior status, 3.0 GPA,
MKT 2300 (min. C or higher) 12 business   credits                   
 

 

Spring / Summer Semester: Catch up on missed classes

Senior Year
Seventh Semester (15 credits)
Eighth Semester (15 credits)
ANT 3150 (FC):
Anthropology of Business (3cr)
- Fulfills Foreign Culture requirement
MKT 6996:
Marketing Policy (3cr)
- Pre-req: MKT 2300, 5410, 5450 and one of the last five courses towards bachelor’s degree.
MKT Major Elective:
See Plan of Work (3cr)
- Pre-req: varies per course
MGT 6890:
Strategic Management & Business Policy (3cr)
- Pre-req: All core requirements completed and one of the last five courses towards bachelor’s degree.
Elective (4cr)
Elective (3cr)
Elective (3cr)
Elective (3cr)
And select ONE of the following courses:
- Each fulfills American Society and Institutions requirement

PS 1010 (AI): 
American Government (3-4cr)
 
PS 1030 (AI):
The American Governmental System (3cr)
 
HIS 1050 (AI):
American Civilizations Since WWII (3cr)                                         
Elective (3cr)

Minimum 122 semester hours required for degree