Wayne State University

Aim Higher

Richard Beltramini

Photo for Richard Beltramini
Professor of Marketing
313-577-6275 (Phone)

Richard F. Beltramini is currently Professor of Marketing and past Interim Academic Associate Dean in the School of Business Administration at Wayne State University.  He received his Ph.D. from the University of Texas at Austin, and served on the faculty of Arizona State University for fifteen years.  His teaching interests include advertising and marketing management, research, and strategy.  His primary research focus is in the believability of marketing communications information, and he has published in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Marketing, and a variety of other  journals, conference proceedings, and books as well as co-editing Gift Giving: A Research Anthology.  Dr. Beltramini has served on the Editorial Review Boards of the International Journal of Integrated Marketing Communications, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Education, Journal of Advertising Research, Journal of Business Ethics, Journal of Consumer Affairs, Journal of Current Issues and Research in Advertising, Journal of Health Care Marketing, Journal of Marketing Communication, and Journal of Public Policy and Marketing; and he has served as treasurer and later president of the American Academy of Advertising, as a member of the American Advertising Federation’s National Academic Committee, and as a member of a number of other professional and business organizations.  He is the recipient of several national competitive grants and awards for his teaching and research, including the National Science Foundation, was the School’s first Board of Visitors Faculty Fellow, and he is active as a consultant to several international organizations.  Prior to academe, Dr. Beltramini worked for Texas Instruments, Inc. and The Drawing Board, Inc. both in Dallas, and he has also worked as a Visiting Research Professor for J. Walter Thompson Advertising in Chicago, Honeywell Information Systems in Phoenix, and the Federal Trade Commission in Washington, D.C.

Degrees and Certifications
  • Ph.D. University of Texas, 1980
  • M.S. University of Illinois, 1973
  • B.S. University of Illinois, 1972
Research Interests
  • Advertising Believability
  • Business Gifts and Ethics
Teaching Interests
  • Advertising and Marketing Management
  • Research and Strategy
Professional Memberships
  • Delta Sigma Pi (business honorary), 2008-Present
  • Beta Gamma Sigma (business honorary), 2004-Present
  • Alpha Delta Sigma (advertising honorary), 1998-Present
  • International Advertising Association, 1998-Present
  • Direct Marketing Association of Detroit, 1996-Present
  • Aircaft Club of Detroit, 1995-Present
  • Alpha Mu Alpha (marketing honorary), 1985-Present
  • Academy of Marketing Science, 1982; 1990-Present
  • Pharmaceutical Marketing Research Group, 1988-Present
  • Phi Kappa Phi (honorary), 1979-Present  
  • American Academy of Advertising, 1980-Present
  • American Council on Consumer Interests, 1998-1999
  • Association for Consumer Research, 1984-1999
  • American Marketing Association, 1972-1973; 1980-Present (Phoenix Chapter 1980-1995; Detroit Chapter 1995-1999)
  • Business Marketing Association, 1996-1997
  • Southern Marketing Association, 1979, 1987
  • Direct Mail Marketing Association, 1982
  • Southwestern Marketing Association, 1982  
Professional Experience
  • Professor of Marketing (1995-Present), Chair (1995-1996), School of Business Administration Board of Visitors Fellow (2004-2007), and Interim Academic Associate Dean (2006-2008)

    Department of Business (formerly Marketing)
    Wayne State University
    Detroit, MI
  • Associate Professor (1985-1995) and Assistant Professor (1980-1985) of Marketing

    Department of Marketing
    Arizona State University
    Tempe, AZ
  • Consumer Research Specialist (1993-1994)

    Bureau of Consumer Protection, Division of Advertising Practices
    Federal Trade Commission
    Washington, DC
  • Visiting Research Professor (Summer, 1985)

    Marketing Communications Department
    Honeywell Information Systems, Inc.
    Phoenix, AZ
  • Invited Scholar (Summer, 1982)

    R.G.K. Foundation
    Austin, TX
  • Visiting Professor (Summer, 1981)

    Research and Planning Department
    J. Walter Thompson Company
    Chicago, IL
  • Assistant Instructor (1978-1979) and Research Associate (1977-1978)

    Department of Advertising
    The University of Texas
    Austin, TX
  • Research Assistant (1972-1973)

    Department of Advertising
    The University of Illinois
    Urbana-Champaign, IL
  • Product Manager (1975-1977)

    Marketing Department
    The Drawing Board, Inc.
    Dallas, Texas
  • Program Manager (1973 -1975)

    Market Communications Department
    Texas Instruments, Inc.
    Dallas, Texas
  • Copywriter (1972-1973)

    Penta Advertising, Inc.
    Champaign, Illinois
Recent Publications
  • R.F. Beltramini and J. Atkin (2007), The Perceived Believability of DTC Advertising, Journal of Marketing Communications 13 (3), 169 - 180.
  • R.F. Beltramini (2006), Believability of Direct to Consumer (DTC) Advertising of Pharmaceutical Products, Journal of Business Ethics, 63, 333-343. 
Faculty Expertise
Believability of advertising and marketing communications, advertising regulation and ethics, business gift giving.